What makes a business need a High Risk Merchant Account?
Industry Classification
Some businesses belong to an industry that is considered high risk simply because of its industry. Industries such as adult entertainment, gambling online, debt collection, and travel have this risk. High risk industries typically have high chargeback rates and higher levels of regulatory scrutiny. Some operate in a gray area that makes processors uneasy. Even the most legitimate businesses in those industries have a secure transaction from a traditional merchant account provider.
For companies relying on subscription-based services, it is not uncommon to have high-risk status, even though they may offer them as a single trial offer. The risk of a dispute or chargeback grows with the nature of a subscription. Most customers may forget they have one or may not agree with the authorization to charge their account.
Financial Risk Factors
Payment processors look at businesses for financial risk indicators that go beyond just the industry type. Businesses that have had credit difficulty in the past, merchant accounts for the first time, or that have had substantial growth may be considered high risk merchant accounts. Businesses with high transaction volume, particularly those that exceed $20,000/month, will typically elicit additional scrutiny.
Additionally, international transactions pose a risk factor. Businesses that have a high volume of cross-border payments carry a higher risk of fraud and regulatory complexity, making them inherently less appealing to standard processors. Currency volatility, as well as differences in laws governing money transactions outside of the UK, also provide a significant additional layer of complexity that standard merchant accounts typically avoid.
Operational Risk Indicators
Chargeback percentages over 1% will quickly indicate a high risk business. Chargebacks occur when a customer disputes their transaction through their credit card company. Frequent and/or excessive chargebacks suggest potential for fraud, lack of service, or dishonest business practices. Even in cases where the merchant is able to demonstrate service, it is completely possible to lose your account provision with a single month of chargebacks with a traditional processor.
Businesses, not able to provide tangible evidence of delivery of their goods or services (such as sellers of digital products or service providers), are considered elevated risk categories. If a business cannot provide evidence that the customer received the delivery of the good or service, it will be exponentially more difficult to dispute the chargeback.
Regulatory and Legal Issues
Businesses operating in certain regulated industries facing repeated legal challenges are considered high-risk accounts, especially when their business model has been scrutinized by the government. Examples include nutraceuticals, firearms, and tobacco products, as well as any merchant businesses that have previously faced investigations connected to their business practices, along with lawsuits.
Finding Solutions
Don't fret, most high-risk businesses that offer products or services accounted for as high risk industries can establish a stable, long-term relationship with a payment processor. There are merchant account providers developed with high-risk industries identified exclusively, and solutions are tailored to the industry is Trinity Consultings. It is worth noting that high-risk merchants pay a higher service fee, and the agreement will be more restrictive than a low-risk merchant account. The best course of action is to find experienced high-risk processors who understand your business model, offer solutions, and can provide specialized programs which may include but are not limited to: fraud protection, chargeback efforts, and compliance with regulatory requirements. It is very possible as a high-risk merchant to establish a stable long-term payment processing relationship that allows for growth and an enjoyable experience for the customer.
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